In the 1930's, Hubert Hansen and his three sons began selling fresh, non-pasteurized juices to film studios and retailers in Southern California under the Hansen's name. In the year 1970, Tim Hansen, the grandson of Hubert, developed and marketed a variety of Natural sodas and pasteurized shelf stable 100% juices also under the Hansen's label. For over 70 years Hansen's has enjoyed a loyal consumer following for its high quality, delicious all natural beverages. Hansen's is a leading marketer of all natural alternative as well as functional beverages. The Brand is recognized nationally.
The SoCal spirit runs deep at Hansen's. We've been free-wheeling and authentic from the beginning and we want our soda fans to take pride in leading a life of originality, just like we do. Today, we craft a remarkable range of flavors across our original and diet offerings and are always experimenting with new ones. Hey, we began in California, so for us nothing is too bold or unconventional!