Naturally delicious and healthier. That’s popchips. They’re never fried, that just puts a lot of stuff in there that we could all do without. They’re never baked either, that just takes a lot of flavor out, which, as snackers, kind of defeats the purpose. popchips came up with a chip like no snack aisle has seen (or taste bud has tasted). Thanks to the magic of popping, popchips has a way to pop all the flavor in, while keeping fake stuff and at least half the fat of regular flavored chips out. The magic of popping. Popping is a way of making these naturally delicious chips. Start with the finest ingredients, add a little heat and pressure, and pop! It’s a chip. All that’s added is a flavorful blend of seasonings to create taste-bud popping flavors that appeal to the whole family. Pop open a bag of popchips and try for yourself. Everybody has a favorite. Or two. Naturally delicious. Nothing fake or phony. • No fake colors, no fake flavors, no preservatives, no fluorescent orange fingertips, and no wiping your greasy chip hand on your jeans. No, really. popchips only uses ingredients you can feel good about eating. and leaves out the bad stuff, like hydrogenated oils and MSG, that give snacking a bad name.